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By Peggy Klaus
in today's competitive business world, bragging is
a necessity - not a choice. Remaining quiet about
yourself or, worse, downplaying your successes leads
to being underappreciated, or even allowing others
to take credit for your achievements. Peggy Klaus,
a top Fortune 500 communication and leadership coach,
has taught thousands of business executives the art
of bragging with style and grace. Now, she's developed
a program to teach anyone how to brag -
and to get away with it.
The Art of Tooting Your Own Horn Without Blowing It
(Warner Business Books Hardcover/May 21, 2003/$24.95/193
pages/ ISBN: 0-446-53179-0), Peggy Klaus, a top communication
and leadership coach, introduces the most effective ways
to sell our best asset - ourselves - without turning off
those we're trying to impress. Klaus' proven techniques
help readers overcome the common misperceptions of bragging
to sell themselves without feeling or sounding like a walking
billboard. "People either avoid bragging at all costs
because they don't know how to do it gracefully, or they
attempt to sell themselves like a PowerPoint presentation,
making those on the receiving end want to hide," Klaus
writes. Filled with personal and professional self-promotion
dilemmas and solutions, BRAG! teaches readers how to put
their best foot forward - while
keeping it out of their mouths!
We've all met
them - those shameless self-promoters. A boss, a co-worker,
a neighbor, a guy at a cocktail party, or the kid at the
playground everyone remembers. The ones who elbow their
way in, reminding us that they're working harder, they're
more accomplished, and downright better than us. To add
insult to injury, they are the people who get ahead. In
BRAG!, Klaus instructs readers how to shape and tell their
own life stories in a way that ingratiates instead of grates.
Based on years of experience showing Fortune 500 executives
how to toot their own horns, these strategies are designed
to work for everyone from CEOs to interns, from writers
pitching their latest masterpiece to job interviewees pitching
themselves. The result: better jobs, more pay, and, best
of all, a genuine sense of self-worth.
Some of the topics Klaus covers include:
- Bragging Myths:
Including "A job well-done speaks for itself,"
"Good girls don't brag," "Humility gets
you noticed," and "I don't have to brag; others
will do it for me."
- The "Take 12"
Questionnaire: A self-evaluation tool keyed to
helping readers unearth their personal and professional
history, identify their strengths, and zero in on what
makes them who they really are
- Techno Brag:
How to use the latest technology to further one's cause,
e.g., harnessing voice mail and e-mail for bragging to
clients and colleagues
- Bragging Outside
the Office: Tips for those without "real"
jobs - those taking time off to care for children, the
semi-retired, and laid off workers
- Interview Bragging:
The art of turning job interviews into job offers
- "Brag Nags":
Key communication techniques that make for more dynamic
bragging in any situation
The advice in BRAG!
comes from Klaus' personal and professional experiences. When
she first went to Hollywood to interview for jobs in the entertainment
industry, she quickly discovered she was lousy at talking
about herself and her accomplishments. Like many, after years
of being told by her parents, 'Don't talk about yourself,
people won't like you,' she was self-deprecating with little
confidence or bravado. Eventually, she figured out how to
overcome her self-doubt: she put together a "bragologue,"
a litany of her own accomplishments that evolved into the
Peggy Klaus Story, to be delivered with the kind of enthusiasm
reserved for the telling of some grand adventure.
As Klaus explains,
bragging is an art, an individual form of self-expression
and communication that, once mastered, is the key to opening
doors. By learning and applying the techniques in BRAG!,
readers will see bragging in an entirely new light, and
discover new ways to sell themselves that won't set them
back, but set them free.
ABOUT THE AUTHOR
is President of Klaus & Associates (Berkeley, CA) and
is a much in-demand consultant who has spent nearly a decade
advising some of America's top Fortune 500 executives in
the art of self-presentation and promotion. She reaches
thousands of professionals a year through speaking, coaching,
and workshops for leading corporations. Her client list
includes JP Morgan Chase, Levi Strauss, American Express,
Disney, Goldman Sachs, Cisco Systems, and Booz Allen Hamilton,
more about the author.
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